Different stakeholders, different "driverless cars" goals

Let’s list all possible good or bad reasons for driving a driverless car. Let’s also map them to the steps defined in a previous post: Driverless cars for the next decades in 4 steps

step 0: today’s self parking feature and Google cars	step 1: partially autonomous driverless cars	step 2: everyone can operate a driverless car	step 3: shared driverless cars and transforming our way of life
	* eliminating accidents. * relieving drivers from a tedious task.	* allow elders and kids to be transported without any driver. * more traffic at the same time on roads. * more fuel efficient driving.	* less cars in cities. * getting the car tailored for the task you need.

step 1: partially autonomous driverless cars

From what can be read on the news the main goal of:

• today’s drivers is to get relieved from the sometimes tedious task of driving, especially in traffic jam or on highways.
• car manufacturers is about security:
• Volvo’s vision: “no one is killed or injured in a new Volvo by 2020”
• Continental foresee “a safer, more efficient and more comfortable future” due to driverless cars.
• Mercedes, who will probably commercialize the first self driving car has no stated vision as far as I know.

It’s interessant to see that there are different goals between drivers and car manufacturers, but what does it means?

• Do car manufacturers are aware of drivers’ goal?
• Do acknowledging the fact that driving is boring, dangerous for car manufacturers’ business?
• Do they want to aim their goal towards something more consensual?

What are the goals of governments?